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The Vision Zine is a hand-drawn word-trait book, reminiscent of a yearbook, exclusively tailored towards the graduating students from the Department of Architecture at Covenant University in 2022.
I led every aspect of this product’s development from conceptualization to launch. I created the content, designed the product, managed the manufacturing process and handled all sales and marketing efforts.
As a graduating student at Covenant University, I observed a gap in the market for unique, memorable souvenirs for graduands.
I leveraged my relationships with individuals in my target market to conduct market research in order to determine demand levels.
Utilizing these insights, I developed a product in collaboration with my target market, organically engaging them pre-launch.
I promoted the product on relevant social media channels, capturing over 30% of my target market via pre-order sales.
I strategically launched and distributed the product during graduation celebrations, leveraging the high demand period to introduce a price slightly above the pre-order rate, resulting in a highly successful launch.
🎯 Captured approximately 60% of my total target market in sales.
🤝🏾 Negotiated production costs to achieve a 41.5% profit margin.
📈 Built robust customer relationships, driving referrals and revenue growth.
